AC

An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

Put any Smart Bidding strategy into action in order to make bids across channels using AI.
Limit sharing audience data to prevent human input from interfering with AI-powered operations.
Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.
Build strong creatives that are tailored toward the electric bicycles they’re selling.

Correct Answer

Build strong creatives that are tailored toward the electric bicycles they’re selling.

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The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.

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  3. 3A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimisations?
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