Shopping Ads CertificationUpdated
Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)
Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
Performance Max campaigns offer the choice of adding manual input and advanced AI.
Correct Answer
Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct
- 2In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 3The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
- 4How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
- 5What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two. Select 2 Correct ResponsesMultiple correct
- 6How do Performance Max campaigns work?