Shopping Ads CertificationUpdated
Which of these configurations do you need prior to launching a Performance Max campaign?
Assets
Keywords
Enable enhanced conversions
Product feed in Merchant Center
Correct Answer
Product feed in Merchant Center
Official documentation: https://support.google.com/merchants/answer/12446595
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which configuration must you configure before launching a Performance Max campaign?
- 2What configuration do you need before you can launch a Performance Max campaign?
- 3Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.Multiple correct
- 4The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
- 5Which of these marketing objectives does Performance Max for Retail rely upon?
- 6Which of these statements is true of Performance Max campaigns? (See How do Smart Shopping campaigns work?)