Shopping Ads CertificationUpdated
You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
Manual Max CPC
Maximize Clicks
Enhanced CPC
Target Return On Ad Spend (tROAS)
Correct Answer
Target Return On Ad Spend (tROAS)
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?
- 2Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
- 3Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- 4If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- 5Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
- 6If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct