Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
She can increase awareness by using Sponsored Display to reach third-party audiences and using Amazon DSP to reach Amazon audiences
She can use Sponsored Products and Amazon DSP Display ads to increase awareness by driving traffic to product detail pages
She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers
Correct Answer
She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- 2When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
- 3Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- 4When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
- 5Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- 6A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?