Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
Optimize for page visits
Optimize for clicks
Optimize for reach
Correct Answer
Optimize for reach
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About the Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Certification tests how well you can improve sponsored ads performance: reading metrics like ACOS and ROAS, adjusting bids and budgets, refining keyword and product targeting, and structuring campaigns for growth.
Exam guide and all 72 Amazon Ads Campaign Optimization questions →Related Amazon Ads Campaign Optimization questions
- 1Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
- 2Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- 3A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- 4Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
- 5Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- 6When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?