Amazon Ads Campaign Optimization Certification Questions

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1. 51Which of the following metrics can you use to measure your awareness goals?
2. 52During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
3. 53What does the click rate (CTR) on the search catalog performance dashboard include?
4. 54Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
5. 55Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
6. 56You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
7. 57What is different between the reporting scopes of Amazon DSP and AMC?
8. 58Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
9. 59You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
10. 60Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
11. 61Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?
12. 62Which of the following metrics can you use to measure your loyalty goals?
13. 63Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
14. 64When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
15. 65Which type of audiences should you use to help drive purchase goals?
16. 66You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
17. 67During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
18. 68Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
19. 69What optimization strategy would be best to use if a line item has high performance and high delivery?
20. 70One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
21. 71What does the awareness index within Brand Metrics measure?
22. 72How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?