You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
Funnel exploration
Conversion paths
Segment overlap
Model comparison
Correct Answer
Model comparison
Official documentation: https://support.google.com/analytics/answer/10596865
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- 1You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
- 2If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
- 3A user's journey to a purchase involves three steps: First they click a paid social media ad; then a paid search ad; and finally they convert after clicking a tagged link in an email campaign. If the Google Analytics property is using the Paid and Organic Last Click attribution model, which channel will receive 100% of the credit for the conversion?Explained
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