A marketing manager has already marked newsletter_signup as a conversion. Now, they want to understand how different channels (like Paid Search, Social Media, and Email) work together to drive those signups. Specifically, they want to compare how credit is assigned using different attribution models. Which Google Analytics workspace is specifically designed for this type of attribution and conversion path analysis?

They should use the Advertising workspace. Its attribution reporting is built precisely for this question: model comparison shows how credit for newsletter_signup would be distributed under different attribution models, and conversion paths shows the actual sequences of channels people followed before signing up, along with how long and how many touchpoints it took. That reveals how channels work together rather than judging each in isolation. The distinction from the other workspaces is worth holding onto. Reports shows standard acquisition, engagement and monetisation reporting, largely channel by channel. Explore builds custom analyses such as funnels and path explorations of on-site behaviour. Admin configures the property, including which attribution model applies. Cross-channel credit for conversions lives in Advertising.