What types of questions can marketing attribution answer? Select all that apply.
Select all correct answers
What was the marketing team’s contribution to generated revenue this year?
What assets drove the most leads last quarter?
Which type of customers have the highest propensity to return and buy from us again?
Why did our search campaigns outperform our social campaigns last month?
Correct Answers
What was the marketing team’s contribution to generated revenue this year?
What assets drove the most leads last quarter?
Topics in this question
About the HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification tests the inbound methodology: attracting, engaging and delighting customers with content, conversion paths, email and nurturing rather than interruption-based marketing.
Exam guide and all 60 HubSpot Inbound Marketing questions →Related HubSpot Inbound Marketing questions
- 1What should you consider when identifying a marketing channel to test? Select all that apply.Multiple correct
- 2What role can attribution play in your reporting strategy? Select all that apply.Multiple correct
- 3You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.Multiple correct
- 4How does the full path attribution model calculate credit?
- 5How does the linear attribution model calculate credit?
- 6What is the drawback to using the last touch attribution model?