Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
Time decay
Data-driven
Position-based
Linear
Correct Answer
Linear
Official documentation: https://support.google.com/analytics/answer/1662518
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- 1One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
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