Search Ads 360 CertificationUpdated
Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
Custom formula and custom labels
Custom dimension and custom formula
Custom conversion and custom labels
Custom formula and custom conversion
Correct Answer
Custom formula and custom conversion
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
- 2You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
- 3If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
- 4Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
- 5Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?
- 6What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?