Search Ads 360 CertificationUpdated
What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
You’d use custom formula and custom labels.
You’d use custom dimension and custom formula.
You’d use custom conversion and custom labels.
You’d use custom formula and custom conversion.
Correct Answer
You’d use custom formula and custom conversion.
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
- 2You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
- 3What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
- 4Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
- 5Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- 6After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?