Search Ads 360 CertificationUpdated
You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
They should use custom dimension and custom formula.
They should use custom formula and custom labels.
They should use custom conversion and custom labels.
They should use custom formula and custom conversion.
Correct Answer
They should use custom formula and custom conversion.
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
- 2What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
- 3If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?
- 4While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- 5If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
- 6Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?