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Search Ads 360 CertificationUpdated

Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Conversion cart data
Budget bid strategies
Custom variables
Custom metrics

Correct Answer

Custom metrics

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About the Search Ads 360 Certification

The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.

Exam guide and all 219 Search Ads 360 questions →

Related Search Ads 360 questions

  1. 1While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
  2. 2What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
  3. 3Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?
  4. 4If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
  5. 5Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
  6. 6Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?