Search Ads 360 CertificationUpdated
While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
You’d set up conversion cart data.
You’d set up budget bid strategies.
You’d set up custom variables.
You’d set up custom metrics.
Correct Answer
You’d set up custom metrics.
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- 2What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
- 3While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?
- 4While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
- 5While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- 6If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?