Search Ads 360 CertificationUpdated
Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
Budget bid strategies
Data-driven attribution
Conversion cart data
Custom Floodlight variables
Correct Answer
Custom Floodlight variables
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
- 2Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- 3Within Search Ads 360, what should you set up to learn about customer conversions?
- 4Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
- 5What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
- 6Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?