Search Ads 360 Certification Questions

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1. 101You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
2. 102Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
3. 103For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?
4. 104If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?
5. 105While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
6. 106Within Search Ads 360, what should you set up to learn about customer conversions?
7. 107You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
8. 108You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?
9. 109If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?
10. 110Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
11. 111While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
12. 112Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
13. 113If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
14. 114Where do you access reporting, campaigns, and ad groups within Search Ads 360?
15. 115Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account. Where should they go to find that information?
16. 116Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
17. 117If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
18. 118One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
19. 119What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?
20. 120Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
21. 121If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
22. 122If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?
23. 123You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
24. 124Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
25. 125One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
26. 126If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?
27. 127While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?
28. 128If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
29. 129Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
30. 130Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?
31. 131Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
32. 132If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?
33. 133In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?
34. 134If you want to run all Search Ads 360 ads at one certain time, how would you set that up in your account?
35. 135While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
36. 136To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?
37. 137Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
38. 138Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
39. 139Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
40. 140If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
41. 141While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
42. 142To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
43. 143To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?
44. 144What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?
45. 145To obtain data visualization that includes a more complete view of a campaign, what Google product should be used in connection with Search Ads 360?
46. 146Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?
47. 147How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?
48. 148Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?
49. 149While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?
50. 150Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?