Search Ads 360 CertificationUpdated
Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?
Tell them to follow target return on ad spend (tROAS).
Tell them to follow learning period.
Tell them to follow target cost-per-acquisition (tCPA).
Tell them to follow conversion delay.
Correct Answer
Tell them to follow conversion delay.
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
- 2If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?
- 3Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?
- 4Your client wants to know the Google products that integrate with Search Ads 360. What are they?
- 5Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- 6If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?