AC

You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

You should start with your data segments, then expand to Affinity Audiences.
You should start with your data segments, then expand to Customer Match.
You should start with Customer Match, then expand to Affinity Audiences.
You should start with Customer Match, then expand to your data segments. (This option should be correct as per the article .)

Correct Answer

You should start with Customer Match, then expand to Affinity Audiences.

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About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

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Related Google Ads Video questions

  1. 1You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
  2. 2If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
  3. 3A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?Explained
  4. 4An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
  5. 5A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained
  6. 6You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?