AC

If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

You’d start with your data segments, then expand to Customer Match
You’d start with your data segments, then expand to Affinity Audiences.
You’d should start with Customer Match, then expand to your data segments.
You’d start with Customer Match, then expand to Affinity Audiences.

Correct Answer

You’d start with Customer Match, then expand to Affinity Audiences.

Topics in this question

About the Google Ads Video Certification

The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…

Exam guide and all 456 Google Ads Video questions →

Related Google Ads Video questions

  1. 1You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand which of the following combinations aligns to that approach?
  2. 2You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
  3. 3A digital marketer is reviewing performance to understand how their discovery-based ads influenced users who purchased following a different campaign type. Which technical resource provides the specific data needed to demonstrate Demand Gen's additive value to other campaign types like Search or Performance Max?Explained
  4. 4A content creator wants to know the added value of their Video view campaigns. Which metric shows follow on likes and subscribers driven by the campaign?Explained
  5. 5An advertiser needs to evaluate a completed Video campaign to determine exactly how many unique individuals were reached and how frequently they saw the ad across different devices. Which self-service reporting destination in Google Ads should they use to visualize these deduplicated reach and frequency metrics?Explained
  6. 6A brand wants to make sure their entire 15-second message is seen by their audience to drive the highest possible brand awareness. Which Video reach campaign subtype should they select?Explained