Why might you want to import Google Analytics conversions to Google Ads?
To view historical data from before the import
To let first-party data be sent from websites
To link accounts in Google Analytics without auto-tagging
To provide Google Ads access to data that helps optimize bids
Correct Answer
To provide Google Ads access to data that helps optimize bids
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1The conversion date between Google Ads and Google Analytics is different. Why might that be?
- 2Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
- 3Why might there be a difference in the conversion date between Google Ads and Google Analytics?
- 4Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
- 5When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 6You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?