Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
Google Analytics can’t attribute conversions to a date for an impression, whereas Google Ads can.
Google Analytics attributes conversions to the date of the impression that caused the conversion.
Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
Correct Answer
Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1The conversion date between Google Ads and Google Analytics is different. Why might that be?
- 2Why might there be a difference in the conversion date between Google Ads and Google Analytics?
- 3Why might you want to import Google Analytics conversions to Google Ads?
- 4If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
- 5What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
- 6If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?