You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
Letting first-party data be sent from websites
Linking accounts in Google Analytics without auto-tagging
Viewing historical data from before the import
Providing Google Ads access to data that helps optimize bids
Correct Answer
Providing Google Ads access to data that helps optimize bids
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1What’s a benefit of importing Google Analytics conversions to Google Ads?
- 2Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
- 3When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 4After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 5Why might you want to import Google Analytics conversions to Google Ads?
- 6While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?