What’s a benefit of importing Google Analytics conversions to Google Ads?
The ability to link accounts in Google Analytics without auto-tagging
The ability to let first-party data be sent from websites
The ability to view historical data from before the import
The ability to provide Google Ads access to data that helps optimize bids
Correct Answer
The ability to provide Google Ads access to data that helps optimize bids
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?
- 2When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 3Why might you want to import Google Analytics conversions to Google Ads?
- 4If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)Multiple correct
- 5Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
- 6Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?