Shopping Ads CertificationUpdated
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
A) Check impressions for each product in Merchant Center
B) Segment performance by various shopping views in the “Dimensions” tab
C) See query-level product performance in the “Keywords” tab
D) Understand which creatives perform best in the “Ads” tab
Correct Answer
B) Segment performance by various shopping views in the “Dimensions” tab
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
- 2You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- 3You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- 4You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- 5Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- 6Samira recently opened an online potted plant shop and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?