Shopping Ads CertificationUpdated
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
A) bid of zero
B) A bid that’s the average of the subdivisions
C) Continue subdividing until there are no products in this group
D) A bid lower than the subdivisions
Correct Answer
A) bid of zero
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Creating multiple products groups within one ad group allows you to base each product group on a specific product attribute that you choose. [purchase_link id=”3633″ style=”button” color=”red” text=”Download Shopping Exam’s Answersheet” direct=”true”]
- 2Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
- 3You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- 4A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- 5What’s the purpose of products groups in a Shopping campaign?
- 6How would you accurately describe the function of product groups in a Shopping campaign?