Shopping Ads CertificationUpdated
What’s the purpose of products groups in a Shopping campaign?
Product groups are remarketing lists that you want to advertise in each of your campaigns.
Product groups are predefined themes that you can select in each of your campaigns.
Product groups are keywords that are defined by categories you can select in each of your campaigns.
Product groups are used to specify which products from your feed you want to advertise in each campaign.
Correct Answer
Product groups are used to specify which products from your feed you want to advertise in each campaign.
Topics in this question
About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- 2You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- 3You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- 4You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- 5How would you accurately describe the function of product groups in a Shopping campaign?
- 6Which of these statements about product groups in a Shopping campaign is true?