Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
Similar Audiences
Standard remarketing
Demographic targeting
Custom Intent audiences
Correct Answer
Custom Intent audiences
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
- 2Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
- 3Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- 4You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- 5A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
- 6Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?