A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click.
The marketer should use conversion value-per-cost.
The marketer should use cost-per-conversion.
The marketer should use conversion rate.
Correct Answer
The marketer should use conversion rate.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- 2To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
- 3Sara is analysing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks and ad impressions it took users to convert a customer. Which report will provide her with this information?
- 4If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 6A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.