AC

An advertiser notices a new headline in their report labeled as "Automatically created" in the source column. How can they can remove automatically created assets within their asset report if they don't meet brand standards?

They can remove it at the asset level within the reporting interface.
They must delete the entire ad group if it doesn’t meet their guidelines.
They must turn off text customization for the entire campaign.
They can submit a formal appeal to the Support team for asset deletion.

Correct Answer

They can remove it at the asset level within the reporting interface.

Why is this the correct answer?

They can remove it at the asset level within the reporting interface. Automatically created assets are generated from the landing page, existing ads and other campaign content, and they appear in the asset report marked 'Automatically created' in the source column so they can be reviewed like any other asset. If a particular headline does not fit brand guidelines, is factually awkward or simply performs badly, the advertiser removes that single asset in the report and it stops serving. This granular control is the point: advertisers keep editorial oversight without having to give up the feature. Removing one headline leaves the rest of the campaign intact, whereas switching automatic asset creation off entirely gives up relevance gains across every ad, and is only sensible if the output is consistently unsuitable rather than occasionally wrong.

Why are the other options wrong?

They must delete the entire ad group if it doesn’t meet their guidelines.

Deleting the ad group is drastic and unnecessary, and it would discard the performance history that Smart Bidding relies on.

They must turn off text customization for the entire campaign.

Turning off the feature for the whole campaign is an option, but it is not required to remove one unwanted headline.

They can submit a formal appeal to the Support team for asset deletion.

No support appeal is needed. Asset removal is self-service in the asset report.

Real-world example

A law firm sees an automatically created headline promising 'Fast Compensation', which breaches their compliance rules. They remove that single asset from the report, keep automatic asset creation running, and the remaining generated headlines continue to lift relevance on long-tail queries.

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