Which AI-powered feature uses landing page content and provided assets to create the most relevant ad headlines and descriptions for every user in real time?

The feature is text customization. It is part of AI Max for Search campaigns, and it generates headlines and descriptions at auction time by drawing on the advertiser's existing assets together with the content of the landing page, so the ad text lines up with the specific query a person just typed. Instead of one fixed set of headlines serving every search, the ad adapts to the intent behind each query while staying anchored to what the landing page actually offers. Advertisers keep control over the inputs: the assets provided, the final URLs available, and brand guidelines, all of which constrain what can be generated. The benefit is relevance at scale — a large catalogue or a long list of services can be matched to detailed, long-tail searches without an advertiser writing and maintaining thousands of ad variations by hand.