Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses
Select all correct answers
Correct Answers
Dynamic sitelinks can be served in this way.
Dynamic callouts can be served in this way.
Why is this the correct answer?
The two asset types that can be served as account-level automated assets are dynamic sitelinks and dynamic callouts. Google can automatically generate and serve these asset types at the account level, based on website content and user context, without the advertiser manually creating each one. Dynamic sitelinks are automatically generated links to relevant pages on the website; dynamic callouts are automatically generated short text snippets highlighting product or service features. Both are created and managed by Google's AI to supplement manually created assets when relevant.
Why are the other options wrong?
Promotional callouts can be served in this way.
Promotional callouts are not a standard automated asset type at the account level — promotional assets require manual creation and are not auto-generated by Google.
Call assets can be served in this way.
Call assets can be added manually at the account, campaign, or ad group level but are not served as automatically generated account-level automated assets in the same way as dynamic sitelinks and callouts.
Real-world example
A retailer with a large product catalogue enables account-level automated assets. Google automatically generates dynamic sitelinks pointing to the retailer's top-performing category pages (shoes, bags, accessories) and dynamic callouts highlighting 'Free Returns' and 'Next Day Delivery'. These automated assets appear on relevant searches without the team manually creating assets for every campaign — improving CTR by 18% across the account.
Official documentation: https://support.google.com/google-ads/answer/2375499
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