You've already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Correct Answer
Additional events are collected from your website without the need to change your website’s code.
Why is this the correct answer?
With enhanced measurement enabled, additional events are collected from your website without the need to change your website's code. The base tag automatically captures common interactions — page views, scrolls, outbound clicks, site search, video engagement and file downloads — which would otherwise each require custom event tracking to be written and deployed. That is its value: useful behavioural data from day one, without waiting for developer time. Two practical points are worth knowing. Each enhanced measurement event can be switched off individually if it is not wanted or if it conflicts with custom tracking, and settings such as the site search query parameter can be configured to match how the site works. Enhanced measurement is unrelated to cross-device identity, attribution modelling or combining app data, which are handled by User-ID, attribution settings and app data streams respectively.
Why are the other options wrong?
Events can be associated with signed-in users to activate cross-device reporting.
Associating events with signed-in users across devices is the job of User-ID, not enhanced measurement.
Conversion reporting for the web data stream uses machine learning to distribute credit across channels.
Distributing conversion credit across channels is attribution modelling, configured separately in the property's attribution settings.
Events from your mobile app can be combined with your existing website data.
Combining app data requires an app data stream in the property. Enhanced measurement applies to web streams.
Real-world example
A small business enables enhanced measurement and immediately gets scroll depth, PDF download and outbound click data. They discover that most visitors download the price list rather than using the contact form, so the form is redesigned to appear alongside the download.
Topics in this question
About the Google Analytics Certification (GA4)
The Google Analytics Certification tests your understanding of GA4: how data is collected through events, how accounts, properties and data streams fit together, and how to use standard reports, explorations and audiences to answer business questions.
Exam guide and all 238 Google Analytics (GA4) questions →Related Google Analytics (GA4) questions
- 1You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- 2Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- 3You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
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