What step would be taken to verify that conversion pixels are implemented and load correctly?
Generate a Standard or General report and include conversion metrics
Check the line item performance metrics for conversions greater than zero
Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
Generate a pixel load report grouped by the conversion pixel(s)
Correct Answer
Generate a pixel load report grouped by the conversion pixel(s)
Official documentation: https://support.google.com/displayvideo/answer/3027419
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1What report can help verify if pixels load correctly on a webpage?
- 2What step should be taken to determine which creatives had the lowest eCPM over the last month?
- 3What step should be taken to view performance data for targeted audience segments?
- 4The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- 5Which two views show the revenue and conversion metrics for line items? (select two)Multiple correct
- 6If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?