What step should be taken to view performance data for targeted audience segments?
Go into the insertion orders default targeting and use the potential reach metric
Generate an Inventory Availability report and filter by all targeted audiences.
Generate an audience composition report and filter for line items targeting audiences
Generate an audience performance report and select “include only targeted audience lists”
Correct Answer
Generate an audience performance report and select “include only targeted audience lists”
Official documentation: https://support.google.com/displayvideo/answer/2650629
Topics in this question
About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1What data cannot be evaluated with a Standard or General performance report?
- 2You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- 3A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- 4Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
- 5To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
- 6You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?