Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
They should use the forecasting tool.
They should use the insights tool.
They should use plan workspace.
They should use the reach planning tool.
Correct Answer
They should use the reach planning tool.
Official documentation: https://support.google.com/displayvideo/answer/9245485
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- 2A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- 3Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- 4Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
- 5You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?
- 6Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?