What data cannot be evaluated with a Standard or General performance report?
Viewability metrics across each IO and line item
Clicks and conversions for individual creatives
Impressions and eCPM by website
The match ratio of third- and first-party audience segments
Correct Answer
The match ratio of third- and first-party audience segments
Official documentation: https://support.google.com/displayvideo/answer/3284116
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1What step should be taken to view performance data for targeted audience segments?
- 2You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- 3A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
- 4A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- 5Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
- 6Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?