To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
Add a Display & Video 360 macro to the Floodlight Tag
Set the Floodlight tag to accept Dynamic tags
Add a custom variable for audience targeting
Assign the Floodlight tag to an audience list
Correct Answer
Assign the Floodlight tag to an audience list
Official documentation: https://support.google.com/displayvideo/answer/2949947
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
- 1To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
- 2A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- 3Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- 4In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?
- 5A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
- 6Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?