What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
Access to YouTube masthead inventory
Availability to frequency caps on all media buys across YouTube and other exchanges
Access to Floodlight tag tracking without using dynamic pixels
Access to earned metrics, like shares, and channel subscribers
Correct Answer
Access to earned metrics, like shares, and channel subscribers
Official documentation: https://support.google.com/youtube/answer/3063482
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About the Display & Video 360 Certification
The Display & Video 360 Certification covers Google Marketing Platform's demand-side platform: account structure, inventory sources and deals, audiences, bidding and optimisation, and reporting.
Exam guide and all 222 Display & Video 360 questions →Related Display & Video 360 questions
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- 2For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- 3You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
- 4While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
- 5You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- 6Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?