AC

Google Ads Measurement Certification Questions

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  1. 51In what way are incrementality experiments different from A/B experiments?
  2. 52A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
  3. 53Data-driven attribution works in which of the following ways?
  4. 54If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
  5. 55What does the term attribution mean when used to describe an advertising-related occurrence?
  6. 56You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
  7. 57A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?
  8. 58Store visits conversion tracking can be described in which way?
  9. 59A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
  10. 60How would you describe attribution as it relates to the advertising industry?
  11. 61In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
  12. 62After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
  13. 63A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?
  14. 64What’s the correct way to describe enhanced conversions for web?
  15. 65To describe enhanced conversions for leads, what would you say?
  16. 66If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
  17. 67You’re an advertiser at a large agency, and you want to know how marketing mix work. Which of the following descriptions explains what marketing mix models do?
  18. 68A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  19. 69In what way do view-through conversions get counted?
  20. 70Why might you want to import Google Analytics conversions to Google Ads?
  21. 71If a campaign falls short of its target goal, how might it be described?
  22. 72A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.Multiple correct
  23. 73The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
  24. 74You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?
  25. 75How would you describe the process by which data-driven attribution works?
  26. 76Enhanced conversions for web can benefit a marketing strategist in what way?
  27. 77If you’re a marketer describing the criteria for store visits conversion tracking, what would you say?
  28. 78Target ROAS bidding can correctly be described in which of the following ways?
  29. 79After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
  30. 80A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?
  31. 81How would you describe the target ROAS bidding strategy?
  32. 82What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.Multiple correct
  33. 83While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
  34. 84How would you describe a campaign that fell short of its target goal?
  35. 85What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
  36. 86If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?
  37. 87If you need to pick the two types of optimization, which ones would you choose? Choose two.Multiple correct
  38. 88If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?
  39. 89What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
  40. 90To determine how well your Google Ads account is set to perform, what estimate would you use?
  41. 91What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?
  42. 92How would you explain what a marketing mix model does?
  43. 93How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?
  44. 94You’re using Google Analytics 4. What would it call interactions on a website or an app?
  45. 95A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
  46. 96If you’re a marketer setting up the value of an online conversion action, what would you do?
  47. 97While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
  48. 98After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
  49. 99To evaluate their campaigns, what should marketers do?
  50. 100You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?