If you’re a marketer setting up the value of an online conversion action, what would you do?
Regardless of the value of the lead, you’d always set it as $0.
If the average value of a lead is $20, you’d assign the value as $200.
Regardless of the value of the lead, you’d always set it as $1.
If the average value of a lead is $20, you’d assign the value as $20.
Correct Answer
If the average value of a lead is $20, you’d assign the value as $20.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1In setting up the value of an online conversion action, what should you do?
- 2A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 3What should you do to set up the value of an online conversion action?
- 4Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
- 5A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
- 6If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?