What should you do to set up the value of an online conversion action?
You should always set the value as $1, regardless of the value of the lead.
You should always set the value as $0, regardless of the value of the lead.
You should assign the value as $200, if the average value of a lead is $20.
You should assign the value as $20, if the average value of a lead is $20.
Correct Answer
You should assign the value as $20, if the average value of a lead is $20.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If you’re a marketer setting up the value of an online conversion action, what would you do?
- 2In setting up the value of an online conversion action, what should you do?
- 3A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 4A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
- 5Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
- 6Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?