How would you describe a campaign that fell short of its target goal?
As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
Correct Answer
As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1What’s an example of a campaign that fell short of its target goal?
- 2If a campaign falls short of its target goal, how might it be described?
- 3If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
- 4You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct
- 5How would you describe the target ROAS bidding strategy?
- 6A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?