Google Ads Measurement Certification Questions

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101You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
102To turn marketing insights into action, what action should you take?
103You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)Multiple correct
104To set up conversion tracking, what should you do first?
105As a marketer, in what way should you evaluate your campaign?
106If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?
107Before a marketer can implement sitewide tagging, what’s the first thing they should do?
108You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
109A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
110In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.Multiple correct
111You want to set up conversion tracking. What’s the first step you should take?
112In what way can the power of Google’s AI be beneficial to advertisers?
113Enhanced conversions for leads can benefit an advertiser in what way?
114Apart from conversion delay, what three additional factors influence conversion volume? Choose three.Multiple correct
115A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
116How does data-driven attribution work?
117How can an advertiser set up enhanced conversions for web?
118What are two capabilities of Google Tag Manager? Choose two.Multiple correct
119How does the enhanced cost-per-click (ECPC) bidding strategy work?
120What platform uses event-based data instead of session-based data?
121If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
122What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
123How are incrementality experiments different from A/B experiments?
124What should you do to set up the value of an online conversion action?
125In the world of digital advertising, how would a tag be defined?
126A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
127What are three factors that influence conversion volume, along with conversion delay? Choose three.Multiple correct
128Google Tag Manager has which of the following two capabilities? Chose two.Multiple correct
129For event-based data instead of session-based data, what platform should you use?
130What’s the correct way to set up enhanced conversions for web?
131Which of the following is the first step in setting up conversion tracking?
132In what way does experimentation help achieve a best-in-class measurement approach?
133The conversion date between Google Ads and Google Analytics is different. Why might that be?
134To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
135Which of the following is an estimate of how well your Google Ads account is set to perform?
136To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
137A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
138If an ad campaign is optimized by Google’s AI, what’s happening?
139On a website or app, what would Google Analytics 4 refer to as interactions?
140What report can help show the duration between a user’s first exposure and their subsequent conversion?
141A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
142How can the power of Google’s AI help advertisers?
143What does it mean when ad campaigns are optimized by Google’s AI?
144How does experimentation contribute to a best-in-class measurement approach?
145What’s the practice you’d want to use for turning marketing insights into action?
146Why might an advertiser use enhanced conversions for leads?
147Which of the following describes the number of times a unique user will see an ad over a given time period?
148What’s an example of a campaign that fell short of its target goal?
149How should marketers evaluate their campaigns?
150A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?