You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
You should modify the tag for your website or app after requesting it from your web administrator.
You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Correct Answer
You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1To set up conversion tracking, what should you do first?
- 2Which of the following is the first step in setting up conversion tracking?
- 3Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams
- 4You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 6You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?