Which of the following is the first step in setting up conversion tracking?
Modify the tag for your website or app after requesting it from your web administrator.
Add a conversion tracking tag to your website or app after modifying it in Google Ads.
Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
Correct Answer
Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1You want to set up conversion tracking. What’s the first step you should take?
- 2Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct ResponsesMultiple correct
- 3If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- 4After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
- 5To set up conversion tracking, what should you do first?
- 6A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?