After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
It would be calculated by dividing the total conversion value by the number in the conversions column.
It would be calculated by dividing the total cost by the number in the conversions column.
It would be calculated by dividing the number in the conversions column by the total eligible interactions.
It would be calculated by dividing the total conversion value by the total cost of all ad interactions.
Correct Answer
It would be calculated by dividing the total conversion value by the total cost of all ad interactions.
Official documentation: https://support.google.com/google-ads/answer/6270625
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- 2A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
- 3A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 4After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 5After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
- 6While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?