To set up conversion tracking, what should you do first?
First, add a conversion tracking tag to your website or app after modifying it in Google Ads.
First, modify the tag for your website or app after requesting it from your web administrator.
First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
First, request a snippet of code from your web administrator and add it to your website for everyone you want to track.
Correct Answer
First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1You want to set up conversion tracking. What’s the first step you should take?
- 2Kathy released a gaming app and needs to set up conversion tracking for first opens of the app. To do this, she linked her Firebase project with Google Ads. Which access permission did her Google account need for her to do this? - Latest Question Answers of Google Certification Exams
- 3Which of the following is the first step in setting up conversion tracking?
- 4A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
- 5Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
- 6Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?