Which of the following describes the number of times a unique user will see an ad over a given time period?
Reach
Impression
Engagement rate
Frequency
Correct Answer
Frequency
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
- 2Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
- 3Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time? - Latest Question Answers of Google Certification Exams
- 4A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- 5After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 6You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?